Editorial policy

What we publish

EcoFreight publishes blog posts, methodology documentation, case studies, a glossary, a methodology changelog, trade-lane editorial notes on /lanes, vertical landing pages (for forwarders, shippers, e-commerce), and head-to-head /vs/{competitor} pages.

Voice rules we follow on every piece:

• First-person attribution to a named author. No anonymous bylines.
• Specific numbers preferred to round ones. "19,550 km" beats "around 20,000".
• One honest gap acknowledged per post. What we did not measure, or where the model breaks.
• No marketing fluff.
• Banned vocabulary is scrubbed before publish: delve into robust comprehensive leverage utilize holistic seamless innovative key (as adjective) crucial vital.

AI disclosure

We use AI tools (large language models) to help structure drafts and validate prose. We do not publish raw LLM output.

Every published article passes through:

• A named author review for technical accuracy.
• A banned-vocabulary scrub.
• A sources-and-numbers verification step.

We flag the role of AI in the production process explicitly. We do not claim "100% human-written" because that would be misleading — we use AI tools, but the editorial judgement, the numerical claims, and the opinions are human.

If you cite us, cite the named author and the article URL — that is the human accountable for the claim.

Sourcing standards

• Primary sources are cited inline by URL: GLEC PDF section, ISO clause, IMO MEPC document, peer-reviewed paper, regulatory text.
• Secondary sources (news articles, industry reports) are cited inline with publisher and date.
• We do not fabricate numbers. When a number is uncertain or modelled, we say so — for example, "modelled at ~3.0 g CO2e/tkm WTW" with the assumption explicit.
• The full bibliography for the methodology and cited blog references lives at /sources.

Methodology grounding

Every emissions figure on the site traces to GLEC Framework v3.2 default factors or to an explicitly named primary-data source. There is no third option.

Methodology updates land in the methodology changelog with date, version, and impact magnitude. If a factor changes a number in production, you can find the dated row.

Corrections

We correct errors when we find them. Significant corrections — changes to a number or a methodology claim — appear as a dated Correction block at the foot of the affected article. If the correction is methodology-affecting, it also gets a row in the methodology changelog.

To report an error, email editorial@ecofreight.co with the URL and the claimed error.

We do not silently update factual claims without a visible correction note.

Editorial independence

• Comparison pages (/vs/*) acknowledge our bias explicitly: we are partisan, and the page tells you to read alongside the named competitor's own materials.
• Sponsorship is not currently a thing for our content. If and when it becomes one, sponsored content will be labeled clearly at the top of the piece.
• We do not accept payment to mention or omit specific vendors in editorial.

Authors and review

Four named authors are technically accountable for content under their bylines. Bios at /authors/{slug}:

• Mayur Rawte — Methodology lead — GLEC v3.2, ISO 14083, factor selection.
• Ahmed Shabib — Engineering lead — API, calculator, ingestion pipelines.
• Yash Dhote — Sustainability and compliance — CSRD, SBTi, carbon credit quality.
• Muhammad Ali — Maritime and aviation — bunker burn, vessel classes, IMO CII.

Each named author is technically accountable for what is published under their byline. Updates are made by that author, or by an editor on their behalf.

"Authored by" attribution is the technical owner of the claim — not necessarily the person who typed every word.

Privacy and data ethics

• We do not track readers across sites. No third-party cookies. No fingerprinting.
• Calculator inputs are not persisted unless the user is logged in and opts in.
• Aggregate usage metrics are tracked for capacity planning. Never shared. Never sold.

Full detail in our privacy policy.