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Consent and tracking

Cookie Policy

EcoFreight uses necessary storage to run the site and optional analytics only after consent. We do not sell personal data, and the public site does not currently load advertising cookies.

Last updated: June 28, 2026

Your analytics preference

Current analytics status: disabled. This setting controls GA4 and Microsoft Clarity loading on this browser.

Necessary storage
Always active
  • Security, authentication, and abuse-prevention state needed to run the site and dashboard.
  • Cookie-consent preferences stored in localStorage so the banner does not reappear on every page.
  • No analytics or marketing scripts are loaded through this category.
Functional storage
Preference-based
  • Theme and interface preferences such as light/dark mode.
  • Calculator UI preferences that improve repeat use without changing emission results.
  • Functional storage does not send browsing behaviour to third-party analytics providers.
Analytics cookies
Consent required
  • Google Analytics 4 measurement, only when VITE_GA4_MEASUREMENT_ID is configured and analytics consent is granted.
  • Microsoft Clarity heatmaps and session diagnostics, only when VITE_CLARITY_PROJECT_ID is configured and analytics consent is granted.
  • Events include page views, calculator starts and successes, docs clicks, contact form submissions, and sign-up starts.
Marketing cookies
Not currently used
  • EcoFreight does not currently load advertising pixels or retargeting tags on the public site.
  • The consent banner keeps a marketing preference field so future marketing tags cannot be enabled without explicit choice.
  • Google Consent Mode sets ad_storage to denied.

Google Consent Mode

When you reject analytics, EcoFreight sends a Consent Mode update with analytics_storage: denied and keeps ad_storage: denied. When you allow analytics, analytics storage is granted and GA4 page-view and funnel events are sent without enabling advertising storage.

Embedded calculator

The embed widget is served from /embed/calculator as a bare iframe target. It does not render the site header, footer, login modal, or cookie banner, and it does not set cookies on the host page.

Related policies

Read the Privacy Policy for data retention and privacy-rights details, or the Security page for transport encryption, API-key handling, and access-control information.

Questions

Email privacy@ecofreight.co with cookie or consent questions. For provider-level details, see Google cookie information and Microsoft privacy information.