EcoFreight vs Lune for transport carbon

Who Lune actually is

Lune Climate Ltd was incorporated in the UK on 25 February 2021 (Companies House number 13224979) and publicly launched in March 2022 alongside a $4M seed round led by Crane VC, with angel cheques from Maximilian Tayenthal (N26), Fredrik Hjelm (Voi), and Tony Jamous (OysterHR / Nexmo). It is run from 50 Holland Park Mews in London by co-founders Erik Stadigh (CEO, ex-Crane VC) and Roberto Bruggemann (CTO, ex-Freetrade), with a team of around 25 people.

The product is three modular offerings sold together or separately: emissions calculation and tracking, a curated offsetting marketplace, and Lune Pay (a hosted checkout integration for embedded climate contributions). Lune describes its logistics product as “AI-powered logistics and supply chain CO2 tracking, reporting, and decarbonisation,” and the offsetting marketplace is real and active — Lune vets projects through a six-stage process and selects only 10–20% of evaluated projects, covering both nature-based pathways and carbon-removal categories. Salesforce’s Net Zero Marketplace sources projects through Lune.

Feature comparison

Side by side on the dimensions a freight integration buyer asks about. Lune figures are from their public materials as of May 2026; see the sources block for citations. Where we could not verify a Lune claim from public materials we say so explicitly rather than guessing.

Where Lune beats us

Smart Freight Centre accreditation since 31 October 2022. We do not have this credential, and it is a real procurement gate for some buyers — particularly large enterprises and CSRD-exposed shippers whose assurance teams treat SFC accreditation as table stakes. If your procurement workflow has accreditation as a hard requirement in 2026, Lune wins the comparison today on that single row.

A real, vetted offsetting marketplace alongside measurement. Lune’s six-stage project vetting and 10–20% acceptance rate is the kind of due diligence layer that distinguishes a serious offset programme from an aggregation of dubious credits. The Salesforce Net Zero Marketplace partnership is the most visible external proof point. We do not run a marketplace and we do not intend to.

Named-customer depth with disclosed scale metrics. Lune publishes specific customer numbers: Payhawk drove 500,000+ calculations and 200+ clients adopted its carbon reporting feature, Logixboard has 30+ paying customers and tracks 1.1M+ shipments through Lune, and over 70% of Forto’s customers compensate for transport emissions via the Lune integration. The logo wall extends through Visa, PUMA, AstraZeneca, MAHLE, Röhlig, Logwin, and more. For a buyer who weights named-reference customers, that depth is real.

A multi-product climate surface. Measurement, project funding, and Lune Pay together cover companies that want one vendor across the whole climate workflow — calculate the emission line, fund the project, embed a contribution at checkout. We do one part of that surface, deliberately.

$4M seed funding plus operator angels. The Crane-led seed with cheques from N26’s Maximilian Tayenthal, Voi’s Fredrik Hjelm, and OysterHR / Nexmo’s Tony Jamous puts a ~25-person team on solid commercial footing.

CargoWise integration for freight-forwarder data ingestion. If your freight-forwarding stack runs on CargoWise, Lune has a named integration path. We support CSV batch upload and direct API ingestion, but not a packaged CargoWise connector at the same level of maturity.

Where we beat Lune

Self-serve public free tier. 1,000 freight requests per month, no credit card, no sales call. Lune offers a sandbox via sign-up but does not publish a self-serve commercial free tier or any public pricing page — both /pricing and /plans return 404 as of May 2026. If your evaluation motion starts with “curl the API, see if the numbers look right,” we are faster off the line.

Published methodology version. Our factor table is on GLEC v3.2 as of 2026-05-23, with every change dated in the changelog. Lune’s last publicly-confirmed GLEC version is v3.0 from a November 2023 blog post. GLEC v3.2 was published in October 2025; Lune’s adoption of v3.2 is not confirmed in any public material we found. Their freight numbers may be on v3.2 internally — we cannot verify it from outside.

Per-shipment stable calculation_id. Every API response carries a stable calculation_id that an auditor can resolve back to the factor version, the methodology rules, and the input data on the day the calculation was made. Lune publishes order and transaction IDs for offset purchases; the per-shipment measurement audit anchor is not the primary framing in their public materials.

Downloadable factor table. Our GLEC v3.2 factor set is available as CSV and JSON at /data/glec-factors.csv and .json under CC BY 4.0 for offline reconciliation. We did not find an equivalent public download in Lune’s materials.

Single concern. We measure emissions. We do not sell offsets, run a marketplace, or take affiliate revenue from offset providers. For some buyers that separation is a feature — no conflict of interest between the vendor calculating the number and the vendor selling the credit. For others Lune’s bundled approach is more efficient. The trade is the trade.

A note on methodology

Lune’s freight methodology is a layered stack: GLEC for the core transport factors, HBEFA (the Handbook of Emission Factors for Road Transport) for vehicle emissions, EMBER for electricity grid intensity, and EEA / EMEP for pollutant factors. That layered sourcing is exactly the shape an SFC-accredited methodology chain typically takes, and it shows up in the edge cases — warehousing energy, electricity allocation for cold-chain shipments, country- specific grid mixes where the GLEC headline factor would smooth over real regional variation.

We are GLEC v3.2 plus ISO 14083 only. Narrower, but with a single, uniform methodology chain end to end. For a CSRD Scope 3 Category 4 disclosure where the auditor wants one named methodology applied consistently across every shipment, the uniformity is the point. For a flow where each component should use the best-fit factor for that component, Lune’s layered approach is genuinely more complete. Both are defensible — the choice depends on whose definition of “defensible” sits inside your audit committee.

Pricing — what we could verify

Lune does not publish self-serve commercial pricing as of May 2026. Both lune.co/pricing and lune.co/plans return 404. The Terms of Service reference “Calculation Fees” and “Platform Fees” that are negotiated through a sales conversation. The sandbox environment with test API keys is free to use via sign-up. Offset purchases price on top at credit-level pricing plus a marketplace margin, surfaced on individual project pages.

EcoFreight runs a 1,000-request monthly free tier on the freight calculate endpoint with no credit card, plus published paid tiers above. We do not broker carbon credits — measurement is the entire product. If you want measurement plus credits bundled under one contract, Lune is the one-stop choice. If you want measurement priced and procured independently of any offsetting motion, that separation is the model EcoFreight is set up for.

Migration and dual-running guidance

If you are on Lune today and considering EcoFreight. Expect to engage Lune sales for an export of your historical calculation data — the self-serve export motion is not publicly documented. The methodology gap between Lune’s last confirmed GLEC version (v3.0, November 2023) and our GLEC v3.2 means recalculating historical shipments will move some numbers by roughly 1–4% on the corridors most affected by container-class sub-segmentation and the LNG WTW revisions. Plan for one reporting cycle of dual running to reconcile.

If you are on EcoFreight and considering adding Lune for offsetting. The cleanest pattern is EcoFreight for measurement on the calculate path, and Lune Pay or the Lune fund-projects API for the offsetting motion. The two are non-conflicting because they cover different parts of the workflow — your calculation_id stays as the measurement anchor, Lune’s transaction IDs anchor the credit retirement. Wire them together in your own data layer rather than replacing one with the other.

Three questions to decide

Sources